More freedom and predictable growth for wellness business owners.

Built for fitness & wellness brands and service-based businesses ready to scale.

Most wellness business owners didn’t plan on becoming marketers, schedulers, and admins...
but somehow it all landed on your plate.

Groovy handles the busywork so you can get back to the work you actually love.

Go live in as little as 7 days!

Groovy was born from watching wellness businesses struggle and from experiencing firsthand how Pilates changes lives.

What Groovy Actually Does for Your Business

Turn Inactive Members Into Booked Clients

Bring inactive clients back without chasing them.

Instant Booking & Confirmation

Live sync with Mindbody, Acuity, or Groovy Calendar for instant booking, confirmations, and reminders, with no manual coordination.

Keep Clients Coming Back

Automated retention playbooks that send timely nudges, milestone messages, and re-enrollment prompts, with a simple dashboard to guide next steps.

Meet the Team

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Ty Marin

Founder/Chief Executive Officer

Systems thinker behind Groovy’s automations, integrations, and growth engines

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Jessica Taylor

Chief People Officer

Wellness industry guide, relationship-builder, and studio-owner advocate

Still Have Questions?

Will AI replace my employees?

Absolutely not. Our entire philosophy is built around empowering your existing team. We provide AI tools that act as "co-pilots," automating the tedious work so your employees can focus on the creative, strategic, and human-centric parts of their jobs they were hired to do.

Is this going to be too technical for me and my team to understand?

Not at all. That's our job. We are a partner-driven agency, which means we handle all the complex technical implementation for you. We provide simple, intuitive training to ensure your team feels confident and comfortable using their new AI-powered tools from day one.

How is this different from just buying a subscription to ChatGPT?

ChatGPT is a single tool. Groovy is a complete transformation system. We don't just give you a tool; we analyze your entire business, build custom-integrated solutions, provide mindset coaching, and offer ongoing support to ensure the technology drives real, measurable results like increased profit and time savings.

Do I need this if my studio is small or just getting started?

Yes. Small studios get the biggest lift from consistent follow-up and fewer no-shows.

We start with a light “AI Reactivation" sprint that wakes up your warm list and makes booking effortless. No ads required, and it plugs into Mindbody/Acuity (or a simple Groovy booking page). Even a handful of extra intro bookings each week can stabilize cash flow and your schedule, without adding admin work.

Can this still feel personal even if it’s automated?

100%

Every message sounds like you—we write scripts in your voice, use your studio name and tone, and nothing goes live without your approval. Two-way texting and a friendly AI feel like a helpful front-desk assistant, not a robot. Members can reply like normal, reschedule in one tap, and we always honor opt-outs.

I’m doing pretty well—how could this still help me?

It fills gaps and buys back time.

Groovy tops off classes by catching new interest fast, auto-rebooking cancellations, and reactivating lapsed members—without discounting. It reduces no-shows with kind reminders, turns happy members into reviews/referrals, and gives you a clear view of what’s working. If you want to scale (more locations, more capacity), it’s a switch-on system you can grow with.

See if Groovy is the right fit for you!

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